Tried & Tested
Full frame, mirrorless, palm-sized: the Sony A7 has arrived! Available in a kit with FE 28-70mm lens, or pair the body with a new FE 35mm F2.8 lens. Also available, Panasonic's incredibly tiny Micro Four Thirds camera, the GM1. As always, get free 2-day delivery on anything in the store.
Watch and Learn
Check out GearShop's YouTube page, where we already host over 80 short product overviews. We just added a new video about understanding depth of field. This is first in a series of original informative videos where professionals will demystify photographic techniques, terminology, and technology for both novice and advanced-amateur photographers.
Best Deals in One Place
Our deals page is jam-packed with great holiday deals! Keep an eye on it as we update with new promotions frequently in the coming days and weeks.
What to Buy and Why
Having trouble deciding what camera to buy for the photographer on your list? Can't decide what which camera to ask for? DPReview has posted a roundup of the best cameras on the market, broken up by size and features, to help you choose.
NEX on Sale
The already budget friendly a3000 kit is now $50 off. Sony's popular and well-regarded NEX mirrorless camera lineup is on sale with $250 off the NEX-7 kit, $150 off the NEX-6, $100 off the NEX-5T and NEX-3N.
Save up to $250 per lens instantly, when you buy select Fujifilm X-series mirrorless cameras with eligible XF lenses. Click on the green deals button to see what qualifies.